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Telling Your Story: A Communications Guide for School Boards

Item Number 131
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Telling Your Story: A  Communications Guide for  School Boards
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TELLING YOUR STORY is a 28-page communications guide for school board members. In seven easy-to-read chapters, complete with discussion points, the book focuses on how school boards can better communicate and engage with various constituencies, set the record straight about their work, build a network of supporters, work with the district's communications department, and develop an elevator speech. The book was written by Nora Carr, communications columnist for American School Board Journal, and Glenn Cook, ASBJ's former publisher and executive editor.